Privacy Policy
Effective Date: [Insert Date]
Dealership Name: [Insert Dealership Legal Name]
Website: [Insert Website URL]
Contact: [Insert Email Address] | [Insert Phone Number]
Address: [Insert Dealership Address]
1. Introduction
[Dealership Name] respects your privacy. This Privacy Policy explains how we collect, use, disclose, protect, and retain personal information when you visit our website, contact us, submit a lead form, apply for financing, schedule service, purchase or lease a vehicle, or otherwise interact with our dealership.
By using our website or providing your information to us, you agree to the practices described in this Privacy Policy.
2. Information We Collect
We may collect the following types of information:
Personal Identification Information
This may include your name, address, phone number, email address, driver’s license information, date of birth, and other information you provide to us.
Vehicle and Transaction Information
This may include information about vehicles you own, trade-in information, purchase history, service history, financing or leasing details, warranties, and insurance-related information.
Financial and Credit Information
If you apply for financing or leasing, we may collect information such as income, employment information, Social Security number, credit history, loan application details, and other information needed to process your application.
Website and Technology Information
When you visit our website, we may collect information such as your IP address, browser type, device type, pages visited, referring website, approximate location, and interactions with our website.
Communications
We may collect records of your calls, emails, text messages, chat messages, form submissions, and other communications with us.
3. How We Collect Information
We collect information directly from you when you:
Submit a contact or lead form
Request vehicle information
Schedule a test drive
Apply for financing
Request a trade-in estimate
Schedule service
Purchase, lease, or service a vehicle
Call, email, text, or chat with us
Visit our website
We may also collect information from third parties, including lenders, credit reporting agencies, service providers, advertising partners, vehicle history providers, manufacturers, and other business partners.
4. How We Use Your Information
We may use your information to:
Respond to your inquiries
Provide vehicle pricing, availability, and dealership services
Process vehicle purchases, leases, trade-ins, financing, and service requests
Submit financing applications to lenders
Verify identity and prevent fraud
Maintain customer records
Send appointment reminders, service updates, and transaction-related communications
Send marketing communications, promotions, and special offers
Improve our website, advertising, and customer experience
Comply with legal, regulatory, tax, accounting, and contractual obligations
Protect the rights, property, safety, and security of our dealership, customers, employees, and business partners
5. Sharing of Information
We may share your information with:
Financing companies, banks, credit unions, and lenders
Vehicle manufacturers and distributors
Warranty, insurance, and service contract providers
Payment processors
Website hosting, CRM, marketing, advertising, and analytics providers
Credit reporting agencies, where permitted by law
Government agencies, law enforcement, courts, or regulators when required by law
Professional advisors, including attorneys, accountants, auditors, and insurers
Business partners involved in completing your transaction or providing requested services
We do not sell your personal information in the traditional sense of exchanging it for money. However, some privacy laws may define certain advertising, analytics, or data-sharing activities as a “sale,” “sharing,” or “targeted advertising.” Where required by law, we will provide you with the ability to opt out of those practices.
6. Financing and Credit Applications
If you submit a finance or lease application, we may collect sensitive personal and financial information. This information may be shared with lenders, credit reporting agencies, and other parties necessary to process your application.
Submitting a credit application does not guarantee approval. Lenders may use your information according to their own privacy policies and legal obligations.
7. Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, analytics tools, and similar technologies to:
Remember your preferences
Understand how visitors use our website
Improve website performance
Measure advertising effectiveness
Provide relevant advertisements
You may be able to control cookies through your browser settings. Disabling cookies may affect certain website features.
8. Marketing Communications
We may contact you by email, phone, text message, or mail regarding vehicles, services, appointments, promotions, or dealership updates.
You may opt out of marketing emails by using the unsubscribe link in the email. You may opt out of text messages by replying “STOP.” Even if you opt out of marketing communications, we may still send non-marketing messages related to transactions, appointments, service, financing, safety, recalls, or legal matters.
9. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.
No security system is perfect, and we cannot guarantee that information transmitted online or stored electronically will be completely secure.
10. Retention of Information
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal and regulatory obligations, resolve disputes, maintain business records, enforce agreements, and protect our rights.
Retention periods may vary depending on the type of information and the nature of your relationship with us.
11. Your Privacy Choices
Depending on your state of residence and applicable law, you may have rights to:
Access the personal information we maintain about you
Correct inaccurate personal information
Request deletion of certain personal information
Opt out of certain targeted advertising or data-sharing practices
Limit the use or disclosure of sensitive personal information where required by law
Appeal a privacy rights decision where applicable
To submit a privacy request, contact us at:
Email: [Insert Privacy Email]
Phone: [Insert Privacy Phone Number]
Mail: [Insert Mailing Address]
We may need to verify your identity before processing your request.
12. Children’s Privacy
Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.
13. Third-Party Websites
Our website may contain links to third-party websites, including financing providers, vehicle history providers, payment processors, manufacturers, advertising platforms, or social media sites. We are not responsible for the privacy practices, security, or content of third-party websites.
You should review the privacy policies of any third-party websites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on our website with a new effective date. Your continued use of our website or services after changes are posted means you accept the updated Privacy Policy.
15. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
[Dealership Name]
Address: [Insert Address]
Phone: [Insert Phone Number]
Email: [Insert Email Address]
Website: [Insert Website URL]